Table of Contents
Foreword Venus Williams xv
Introduction: Welcome to a Working World Where Good Comes First 1
How This Book is Organized 3
Section I Purpose and Principles: Why a Good Comes First Culture?
Chapter 1 Good Comes First: A Business Imperative in the Future of Work 7
A Spark of Resistance-a Ray of Hope 8
Respect AND Results 12
The Challenge Ahead 15
Good Comes First: The End Game 18
First: We Must Understand Our Servant Purpose… Our "Why" 19
There's NOT an App for That 20
The Role of Leaders in a Good Comes First Culture 23
Chapter 2 Defining the "Good" in "Good Comes First" 25
Our Definition of Good in "Good Comes First" 27
Foundational Principle and Cornerstones: Culture Building Blocks of Good Comes First 30
Our Foundational Principle: Equally Value Respect and Results 32
Culture Cornerstone 1: Live Our Servant Purpose 35
Culture Cornerstone 2: Lean on Trust, Validation, and Growth 37
Culture Cornerstone 3: Measure Impact of Behaviors on Culture 38
Culture Cornerstone 4: Use Our Voice for Good 40
Lessons Learned from Our Two Example Companies 42
Chapter 3 The Good: Companies Setting the Good Comes First Standard 45
Good Comes First Companies 46
What Does "Good" Mean to You? To Employees? 56
Good Comes First Communications: Building Trust One Human at a Time 57
Good-ness is Personal 60
Personal Challenge 1: Change 60
Personal Challenge 2: Growth 61
Chapter 4 The Bad and the Ugly: Organizations That Failed to Put Good First 65
The Difference Between Bad and Ugly 66
Not-So-Good Company Cultures 68
A Closer Look at Why 78
A Typical Boardroom 79
Measuring Results AND Respect 80
Chapter 5 The Business Case for Good Comes First 83
What Is Culture Worth? 84
A Reason to Take the Hill 85
Real Companies-Real Results 87
What Can We Learn from These Client Success Stories? 90
Beyond Results: Competitive Advantages of a Good Comes First Culture 97
Section II Tactical & Practical: How to Define, Align, and Refine Your Culture
Chapter 6 The Organizational Constitution: An Origin Story 101
Every Superhero Has an Origin Story 102
What Is an Organizational Constitution (And Why Do You Need One)? 104
The Bedrock of the Organizational Constitution: The Performance-Values Matrix 106
The Ultimate Goal of an Organizational Constitution 113
Chapter 7 The Organizational Constitution: Servant Purpose 115
Crafting an Effective Servant Purpose Statement 117
Communicating Your Company's Servant Purpose 121
Your Servant Purpose Versus Your "Actual" Purpose 123
Great Purpose Inspires Humans 124
What Cpmpany Is Your Servant Purpose Role Model? 126
Crafting a Compelling, Inspiring Purpose Statement 128
Chapter 8 The Organizational Constitution: Values, Definitions, and Behaviors 133
Why Must Values Be Defined in Behavioral Terms? 134
Deciding Which Values You Will Define in Behavioral Terms 136
Values: Definition, Behaviors, and the Power of "Do" Messages 139
Step-by-Step: How to Define Values in Behavioral Terms 141
Your Company's Values and Behaviors 145
Define Your Chosen Values 147
A Few More Examples of Desired Values 148
Including Observable and Measurable Behaviors 149
Your Values, Definitions, and Behaviors 152
Chapter 9 The Organizational Constitution: Strategies and Goals 155
More Parallels Between Respect and Results 157
Creating Your Strategic Plan and Setting Goals 158
A Second Chance at Getting It Right the First Time 160
How Long? And How Long? 161
The Fluid Nature of Strategy and Goals 162
Who, What, When, and Where 163
Strategic Imperatives: What Matters Most 165
Plan the Work, Work the Plan 166
Setting Quantifiable Goals 168
Presenting Your Strategies and Goals 170
Next Steps 171
Chapter 10 Living Your Constitution: Aligning to Desired Values and Behaviors 173
Performance Accountability 175
The Good Comes First Accountability Model 176
The Five Practices of the GCF Accountability Model 179
Chapter 11 Measuring and Refining Your Good Comes First Work Culture 191
Good Comes First Data Collection Methodology 193
Values and Behaviors Survey 193
Executive Team Effectiveness Survey 198
Workplace Intelligence (WQ) Assessment 200
The Five Components of Workplace Intelligence (WQ) 202
Why WQ Is Critical to a Good Comes First Culture 205
Examples of the Workplace Intelligence (WQ) Assessment 207
Other Methods of Data Collection 212
Section III Actionable Inspiration: Building Your Culture from the Inside Out
Chapter 12 Leadership Qualities Within a Good Comes First Culture 217
The Challenges Ahead 217
Three Types of Leaders (Which Are You?) 220
Desired Leadership Traits of Change Champions 225
Strong Leader Versus Strong Leadership Team 228
Your Leadership Legacy 229
Chapter 13 Team Building and Hiring While Putting Good First 233
Team Building in a Good Comes First Company 234
Contagious Pockets of Excellence 236
Team-to-Team Collaboration: Bringing Back Barn Raising 239
Hiring for a Good Comes First Company Culture 241
A Hiring Bonus: Employee Referrals 243
Chapter 14 Rebooting Your Current Company Culture Toward Good Comes First 245
Organizational Readiness 246
The True Starting Point: You 247
Build the Case 248
Engage Your Leadership Team 249
What to Expect from Team Leaders and Team Members 252
Good Comes First Lessons Learned 254
Conclusion: Next Steps for Good Comes First Leaders and Teams 259
The Good Comes First Do List 260
Acknowledgments 263
Notes 265
Index 271
About the Authors 283